Frumerman & Nemeth CEO Bruce Frumerman will be the Workshop's Lead Educator

Articles By, And Interviews With

The Asset Raising Rule Of Thumb You Never Thought Of
from Harvest's Asset Manager Marketing Hub column - August 2019

Are You Misspending Your Investment Conference Marketing Dollars?
from Harvest's Asset Manager Marketing Hub column - July 2019

The Stock Picker vs Portfolio Manager Communications Challenge
from Harvest's Asset Manager Marketing Hub column - June 2019

Your Hedge Fund Marketing, Family Offices and Warren B
from Harvest's Asset Manager Marketing Hub column - May 2019

Two Marketing Plans Every Investment Firm Needs: Plan #2
from Harvest's Asset Manager Marketing Hub column - April 2019

Two Marketing Plans Every Investment Firm Needs: Plan #1
from Harvest's Asset Manager Marketing Hub column - March 2019

Performance, Distribution & Marketing: Selling Your Investment Strategy
from Harvest's Asset Manager Marketing Hub column - February 2019

Communicate Risk Management Protocol To Improve Your Asset Raising Success
from Harvest's Asset Manager Marketing Hub column - January 2019

Family Office Investor’s Complaint About Your Conference Encounter
from Harvest's Asset Manager Marketing Hub column - December 2018

Marketing Your Investment Strategy Twice To RIAs
from Harvest's Asset Manager Marketing Hub column - November 2018

On the subject of Marketing Emerging Markets Investment Strategies
from HFM InvestHedge - November 2018

A Test For Your Marketing Collateral: The Competitor Differentiation Challenge
from Harvest's Asset Manager Marketing Hub column - October 2018

Your Hedge Fund Asset Raising Requires Two Marketing Plans (part 2 of 2)
from Opalesque's Emerging Manager Monitor - September 2018

Online Content Marketing Compliance Planning Tips For Money Managers
from Harvest's Asset Manager Marketing Hub column - September 2018

Your Hedge Fund Asset Raising Requires Two Marketing Plans (part 1 of 2)
from Opalesque's Emerging Manager Monitor - August 2018

Could This Be Your Roadblock To Fund Marketing Success?
from Harvest's Asset Manager Marketing Hub column - August 2018

Cap Intro Presentations: How The Audience Sees You
from Harvest's Asset Manager Marketing Hub column - July 2018

Selling RIAs On Your Strategy: The Double Marketing Challenge
from Emerging Manager Monthly - July 2018

Choosing Who Will Be Telling And Selling Your Story
from Harvest's Asset Manager Marketing Hub column - June 2018

Tips For Growing Assets Beyond Friends & Family
from Harvest's Asset Manager Marketing Hub column - May 2018

How Good Is Your Firm’s Investment Story?
from Harvest's Asset Manager Marketing Hub column - April 2018

Marketing To Sophisticated Investors: Defining The Marketplace
from Harvest's Asset Manager Marketing Hub column - March 2018

Boost Hedge Fund Marketing ROI By Raising Your ROO
from FINalternatives - February 2018

On the subject of Communicating Taking A Loss
from FundFire - February 2018

What Can Your Hedge Fund Do For Me?
from FINalternatives - September 2017

On the subject of Marketing Hedge Funds
from HFMInvesthedge - September 2017

A Hard Look At Your ‘Soft’ Hedge Fund Marketing Information
from FINalternatives - December 2016

Hedge Fund Marketing – Tips for Your Initial Sales Meeting
from FINalternatives - September 2016

Maximizing Your Salesperson’s Marketing Efforts
from Emerging Manager Monthly - March 2016

Hedge Fund Marketing – Making the Most of Your Salesperson
from FINalternatives - January 2016

Hedge Fund Marketing & The Selling Cycle
from Opalesque - November 2015

Hedge Fund Marketing To Independent RIA Firms
from FINalternatives - September 2015

On the subject of teaching an independent brokerage wholesaler force to market alt strategy products
from FUNDfire - August 2015

On the subject of hedge fund managers seeking marketing help for Liquid Alts
from FUNDfire - July 2015

Your Investment Opinions Are Key To Marketing Your Strategy To Investors
from Emerging Manager Monthly - June 2015

Risk Management: The due diligence challenge and branding opportunity
from FINalternatives - March 2015

On the subject of marketing private equity ESG (environmental, social and governance) funds
from FUNDfire - July 2014

On the subject of marketing private equity funds to retail investors
from FUNDfire - June 2014

The Initial Due Diligence Meeting: What family office investors want you to communicate
from FINalternatives - June 2014

"No Billboards, But Experts Say JOBS Act Is Lifting Veil On Hedge Fund Industry"
from FINalternatives - April 2014

Conference Recap: Wealth Management Insights Summit
from PAM - March 2014

Marketing Your Fund To And Through Consultants And Gatekeepers
from FINalternatives - February 2014

So You Want To Market A 40 Act Fund: market intel for the hedge fund firm owner
from Hedgeworld - January 2014

A Mid-Year Check-Up On The Competitiveness Of Your Fund's Marketing
from Emerging Manager Monthly - July 2013

Attracting Assets By Demonstrating Differentiated Investments Leadership
from Hedgeworld - June 2013

Marketing Is Job #1 For Hedge Fund Managers
from Canadian Hedgewatch - May 2013

The Call To Differentiate Your Hedge Fund
from FINalternatives - April 2013

"Start-Up Firms Face Marketing Challenges"
from Traders Magazine - September 2012

Hedge Fund Marketing Implications From New Survey Findings On Investment Beliefs
from FINalternatives - August 6, 2012

Articulating Investment Beliefs Affects Capital Raising Success
from Emerging Manager Monthly - August 2012

Helping Hedge Fund Investors Understand & Remember Your Fund
from Canadian Hedgewatch - March 2012

Portfolio Risk Management: The challenges of doing it and communicating it to institutional investors
from Hedgeworld - February 28, 2012

Winning Over More Institutional Investors With Your Hedge Fund Marketing
from FINalternatives - January 30, 2012

Hedge Fund Experts: Communication Is 'Vital' To Attract, Keep Investors
from FINalternatives - September 6, 2011

How To Better Communicate Investment Processes & Philosophies
from Emerging Manager Monthly - August 2011

New Investor Study Gives Hedge Fund Managers Homework For Out-Marketing Competitors
from Hedgeworld - July 2011

Catering To Investors' New Communications Cravings: the marketing challenge of 2011
from Hedgeworld - February 2011

Marketing Your Fund: A Starting Point
from The Alliance of Alternative Asset Professionals (TAAAPs) Newsletter - October 2010

Tell Investors What They Want To Hear & Out-Market Your Hedge Fund Competitors
from Canadian Hedgewatch - March 2010

Investors Reveal Where Hedge Fund Marketers Are Underperforming
from Hedgeworld - March 2010

Haunted Hedge Fund Managers Getting No Sleep
from HedgeConnection Blog, November 2009

Format Should Fit Function
from Investor Relations News, October 2009

Woodfield Fund Administration interviews Bruce Frumerman about Hedge Fund Marketing
from Woodfield Wire, September 2009 - Woodfield Fund Administration's monthly newsletter for hedge fund managers and other industry professionals

"Active Managers Adjust Sales Pitch"
Financial Times, August 3, 2009 FTfm magazine - the FT's monthly review of the fund management industry

Marketing Your Hedge Fund in 2009: What You Need To Know
from Canadian HedgeWatch, vol. 9 issue 3 - March 2009

Rethinking Marketing Strategy: Extending sell cycle will require managers to develop investment storylines to maintain interest
from Opalesque - February 2009

Marketing The Emerging Manager In This Changed Environment
from Emerging Manager Focus - January 2009

Hedge Fund Marketing Challenges In The Recessionary, Post-Madoff Environment
from Hedgeworld - January 2009

Selling To Prospects Who Don't Already Know You
from Canadian HedgeWatch, vol. 8 issue 5 - Sept./Oct. 2008

Making The Most Out Of Your Cap Intro Presentation
from Hedgeworld - September 2008

Marketing Your Hedge Fund (chapter 4)
from "Which Way Next For Hedge Funds? A Guide for Managers, Banks & Investors"
Special Report from IFR Market Intelligence, Reuters - August 2008

Roadblocks To Selling Success: Examples to learn from
from Emerging Manager Focus - April 2008

Brand Or Commodity: Which Will Your Firm Be?
from Emerging Manager Focus - February 2008

Who Will Be Telling And Selling Your Story?
from Emerging Manager Focus - December 2007

Cap Intro Presentations — the view from the audience
from Emerging Manager Focus - September 2007

Growing Assets Beyond Friends & Family
from Emerging Manager Focus - June 2007

Is Your Firm's Story Good Enough?
from Hedgeworld's Accredited Investor - April / May 2006